Case Studies

Le Meridien, Abu Dhabi

Le Meridien, Abu Dhabi

Unique Computer Systems provided Le Meridien, Abu Dhabi with an in-house SMS marketing system using Reson8™ Enterprise.

Scenario

Le Meridien, Abu Dhabi were looking for a faster and more focused way to communicate with their customers and attract them with new offers to their outlets.

Le Meridien was also looking for a method to improve its data collection and cleanup process.

Solution

Unique Computer Systems provided Le Meridien, Abu Dhabi with an in-house SMS marketing system using Reson8™ Enterprise. The system was installed and configured to offer a web based option send marketing messages and also with an API for future extension for in-house applications to use the SMS functionality.

UCS also created a database enabled custom web application for Le Meridien to collect data from visitors to its outlets using normal signup cards and catalog this data in the web application.

The data being entered was validated at time of entry for correct format of phone numbers, email addresses and other details.

Data collected from this application could then be pulled directly into Reson8™ SMS Enterprise to be used for marketing messages. The data could be filtered and grouped on available parameters and exported to Reson8™ Enterprise.

Results

Using this combined system, Le Meridien Abu Dhabi was better able to collect and manage its marketing data and better utilize SMS technology to send offers to its valued customers. Data management for their marketing department was simplified and an easier mode of communicating their messages to customers was established. Using a combination of Reson8™ Enterprise and a custom application, Le Meridien was able to maintain a closer relationship with their customers.

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