Blog
UCS Solutions Official Blog

Field marketing is one of the conventional approaches in direct marketing, and it is still the most effective form of marketing. Field marketing is different from other forms of direct marketing as it involves direct face to face interactions with the intended audience and may require the field marketer to provide information, demonstrations, material and […]

Continue reading

There will be 2 billion smartphones worldwide by 20161 – (that’s more than a quarter of the world’s population!).The number of smartphone users has risen from 35% in 2011 to 64% in 2015.2 The mobile market is converting to smartphones – giving users the power to do almost everything on the move, from social networking to banking.

Continue reading

Use of digital communication technology has grown rapidly over the past few years. It would be hard to find a retailer who does not use a single digital communication channel or a combination of several to engage their customers with information they believe is important and would help the customers purchase decisions and raise revenue […]

Continue reading

Field Sales Teams tend to gravitate toward customers that can help them generate more sales and may tend to ignore “out-of-the-way” or demanding customers. Helping the sales team to efficiently create and manage their daily sales route will go a long way to make sure they address their complete customer universe and do not miss […]

Continue reading

Customer satisfaction is the key to maintaining a healthy relationship between automotive dealers and their customers. By providing the right service to the customer at the right time, a dealership will be able to enhance the value of the service provided and delight the customer. In recent years, digital communications through email and text messaging […]

Continue reading

Your field sales team may not always be able to communicate their activities conducted in the field for your supervisors and managers to be able to make key decisions on how to improve their sales performance. Collecting data valuable to their interactions in the field and using these to generate clear and updated reports can […]

Continue reading

All About Eddystone

Proximity based information looks to be gaining prominence again with Apple’s iBeacons taking the lead and now followed by Eddystone, by Google. Eddystone is an open source Bluetooth Low Energy (BLE) beacon format, launched by Google at the start of July 2015, which will allow developers to work with beacons to provide better contextual experiences […]

Continue reading

Retail and customer service companies across all industries are starting to use GPS, WiFi, and Beacons for location enablement of their apps to attract and engage customers to their brand and stores. The article explores how these technologies can support and enhance Location Based Marketing. For more information,Click here

Continue reading

Unique Computer Systems is proud and excited to be exhibiting at The Mobile Show once again! Visit us at M-K56 in The Trade Center Arena at the Dubai International Exhibition Center, Dubai, UAE on the 13th and 14th of May, 2014. For more information, click here

Continue reading

What are LOB Applications? LOB (Line-Of-Business) Applications are applications specifically created to answer a business process or a business need. These applications are created for and used by a subset of the company and customized to their daily business process. Generally LOB applications will “plug” onto larger systems like ERP or CRM and exchange data […]

Continue reading

© 2015 Unique Computer Systems | Privacy policy | Terms of use | Cookie policy