Unique Computer Systems LLC, (UCS) a Sharjah, UAE based company and provider of world-class e-transformation solutions for internet and wireless initiatives, today announced the successful delivery of its Pharmaworx Mobile Pharmaceutical Order Management solution to Alphamed.

Pharmaworx will address the needs of its mobile sales and distribution workforce by putting critical customer relationship management (CRM) and enterprise resource planning (ERP) data in the hands of mobile sales representatives and empower them to conduct effective pharmacy sales and distribution activity in an efficient and accurate manner.

Along with field sales, Pharmaworx also addresses the planning and reporting requirements of management to assist them in overseeing the performance of the mobile sales force and offers instant insight on areas for coaching individual sales performance.

Pharmaworx supports the workflow of the field sales representatives and meets the reporting needs of management through a number of highly integrated functional modules:

• Contact Profile Management.
• Contact History Management.
• Product Data Management.
• Stock Data and Purchase History Management.
• Visit Logging Module.
• Market Research Module.
• Order Management.
• Reporting.

The solution is flexible and can be easily integrated into any Enterprise Resource Planning or Supply Chain Management solution for immediate and up-to-date access to business information. For Alphamed, Unique Computer Systems, integrated Pharmaworx with Oracle Applications for synchronizing product, and customer data with mobile clients and transferring orders back to the ERP system.

According to Mr. Praveen Sahni, IT Manager - Alphamed Group, 'Unique Computer Systems delivered a complete and effective solution to make key information available to the field sales personnel when and where they need it the most thus empowering them to make faster and more informed decisions in the field.'

Manish Bhatia, CTO at Unique Computer Systems noted that 'by leveraging the power of mobile devices from HP, Pharmaworx is able to enhance the quality of salesperson-customer interaction and streamline the order taking and market intelligence gathering processes.'

(Source: AMEInfo)