When a leading shopping mall in Abu Dhabi decided to host a special two-week experience featuring a beloved children’s character, it set out to create more than just an event. It wanted to craft memories that families would cherish. With hundreds of families eager to attend, the mall faced the challenge of ensuring that every visit was smooth, enjoyable, and organized.
Designing a Seamless Customer Journey
From the start, the mall’s goal was clear: families should be able to plan their visit confidently, and every meet-and-greet slot should be accessible without hassle. To streamline the experience, the mall partnered with CampaignHub, a full-featured, advanced campaign management solution that allows businesses to run promotional campaigns with a variety of configurations and rules. CampaignHub provides a comprehensive toolkit for planning and launching digital campaigns, enabling malls to manage event pre-bookings, engage customers effectively, and deliver delightful experiences.
Families could reserve their slots in advance, reducing uncertainty. Behind the scenes, real-time tracking ensured that every slot was available to those who booked, eliminating the risk of confusion or overcrowding. Automated confirmations, reminders, and flexible cancellation options meant families stayed informed every step of the way, while staff could focus on creating an unforgettable in-person experience rather than juggling administrative tasks.
Increasing Engagement Through Smart Communication and Promotion
The mall amplified excitement through social media campaigns and website promotions, building anticipation and ensuring a strong turnout. Families eagerly planned their visits, sharing their excitement and marking their calendars for a special outing. By combining smart digital tools with engaging communication, the mall not only managed attendance but also enhanced the overall sense of occasion.
Results: 100% Pre-Booked Slots and a Streamlined Guest Experience
The event was a resounding success. 100% of slots were pre-booked before the event even began, demonstrating the popularity of the experience and the effectiveness of CampaignHub’s integrated campaign management platform in handling bookings, communications, and customer engagement.
The Key Benefits
- Streamlined pre-booking for families
- Efficient management of limited meet-and-greet slots
- Seamless communication with automated reminders and updates
- Operational efficiency, allowing staff to focus on guests
- Positive customer experience that fosters loyalty and repeat visits
Why This Approach Matters for High-Traffic Events
High-demand mall events require more than just smooth registration, they need coordinated promotion, timely communication, and seamless on-ground execution. By using CampaignHub, the mall was able to unify every part of the experience: managing bookings, engaging families with automated reminders, and supporting staff with real-time insights. This integrated approach not only ensured a flawlessly organized event but also created a repeatable framework for future campaigns that combine customer engagement, promotions, and operational efficiency.
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Read the Placevendom Qatar Mall Event Case Study