{"id":216,"date":"2016-05-09T10:34:44","date_gmt":"2016-05-09T10:34:44","guid":{"rendered":"http:\/\/www.ucssolutions.com\/blog\/?p=216"},"modified":"2020-04-14T08:35:19","modified_gmt":"2020-04-14T08:35:19","slug":"how-responsive-email-design-has-changed-the-game","status":"publish","type":"post","link":"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/","title":{"rendered":"How responsive email design has changed the game"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.ucspromotions.me\/Images\/r8d_images\/top-banner.jpg\" alt=\"Email design\"\/><\/figure>\n\n\n\n<p>Responsive email designs have completely change the game in terms of email marketing. A responsive email design is when the email automatically adapts to the device on which the message is being viewed. They display optimally across all screen sizes, OS and browsers.<\/p>\n\n\n\n<p>Though responsive emails have been around for a long time a lot of marketers fail to adopt it. In today\u2019s fast-paced world users will instantly delete an email or unsubscribe if it doesn\u2019t load quickly or display correctly. This is a huge issue and can ruin the efforts of an email campaign.<\/p>\n\n\n\n<p><a href=\"https:\/\/litmus.com\/blog\/infographic-the-2019-email-client-market-share\">42% of emails<\/a> are opened on a mobile device, proving we live in a mobile-first world. If you have ever checked your mails on the phone you know the experience can vary from amazing to awful. An email can look awesome when displayed on a computer screen but can become hard to read, with small fonts and a broken layout when viewed on a phone screen.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"406\" height=\"183\" src=\"https:\/\/www.ucssolutions.com\/blog\/wp-content\/uploads\/2020\/04\/Capture-1.png\" alt=\"\" data-id=\"747\" data-full-url=\"https:\/\/www.ucssolutions.com\/blog\/wp-content\/uploads\/2020\/04\/Capture-1.png\" data-link=\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/capture-1\/\" class=\"wp-image-747\" srcset=\"https:\/\/www.ucssolutions.com\/blog\/wp-content\/uploads\/2020\/04\/Capture-1.png 406w, https:\/\/www.ucssolutions.com\/blog\/wp-content\/uploads\/2020\/04\/Capture-1-300x135.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"text-center\"><sup style=\"font-size: 10px; color: #fff;\">6<\/sup><\/p>\n\n\n\n<p>The growth of mobile is only one part of the unfolding story of responsive email design. Currently, there are so many options in terms of screen resolutions, operating systems and web browsers that designing responsive, attractive emails is no longer optional but crucial. <\/p>\n\n\n\n<p>With a number of responsive email design techniques\navailable today, marketers have a number of options available to control the\nlook and feel of the emails across various platforms and devices to provide a\nuniform brand experience. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.ucspromotions.me\/Images\/r8d_images\/mobile-device-2.jpg\" alt=\"E-mail Options-Mobile,Desktop and Webmail client\"\/><\/figure>\n\n\n\n<p>Increasingly, users are \u2018always connected\u2019 via their mobile\ndevices. This gives email marketers a powerful opportunity to reach prospects,\nwherever they may be, in a really timely manner.<\/p>\n\n\n\n<p>It can become very easy to get fixated on perfecting your\nresponsive email design for specific devices and lose track of the bigger\npicture. Focus on creating a fluid email design that can be used to cater to a\ncombination of devices, resolutions and operating systems. <\/p>\n\n\n\n<p>If you would like to know how responsive email designs can increase your click-through rates and\u00a0drive sales <a href=\"https:\/\/www.ucssolutions.com\/contact-us\/\"><strong>get in touch<\/strong><\/a> with us!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There will be 2 billion smartphones worldwide by 2016<sup style=\"font-size:10px;\">1<\/sup> &ndash; (that&#8217;s more than a quarter of the world&#8217;s population!).The number of smartphone users has risen from 35% in 2011 to 64% in 2015.<sup style=\"font-size:10px;\">2<\/sup> The mobile market is converting to smartphones &ndash; giving users the power to do almost everything on the move, from social networking to banking.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[90,93,94,95,89,92,88,91],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-blog","tag-designing-emails","tag-different-ways-responsive","tag-different-ways-responsive-email","tag-email-design-changed-game","tag-mobile-device","tag-research-center-smartphone","tag-responsive-email","tag-responsive-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How responsive email design has changed the game - Unique Computer Systems<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How responsive email design has changed the game - Unique Computer Systems\" \/>\n<meta property=\"og:description\" content=\"There will be 2 billion smartphones worldwide by 20161 &ndash; (that&#039;s more than a quarter of the world&#039;s population!).The number of smartphone users has risen from 35% in 2011 to 64% in 2015.2 The mobile market is converting to smartphones &ndash; giving users the power to do almost everything on the move, from social networking to banking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Unique Computer Systems\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-09T10:34:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-14T08:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.ucspromotions.me\/Images\/r8d_images\/top-banner.jpg\" \/>\n<meta name=\"author\" content=\"ucs_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ucs_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/\",\"url\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/\",\"name\":\"How responsive email design has changed the game - Unique Computer Systems\",\"isPartOf\":{\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.ucspromotions.me\/Images\/r8d_images\/top-banner.jpg\",\"datePublished\":\"2016-05-09T10:34:44+00:00\",\"dateModified\":\"2020-04-14T08:35:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/#\/schema\/person\/7386c7cca4b130fa0e54206971ddcd5b\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/#primaryimage\",\"url\":\"http:\/\/www.ucspromotions.me\/Images\/r8d_images\/top-banner.jpg\",\"contentUrl\":\"http:\/\/www.ucspromotions.me\/Images\/r8d_images\/top-banner.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ucssolutions.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How responsive email design has changed the game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/#website\",\"url\":\"https:\/\/www.ucssolutions.com\/blog\/\",\"name\":\"Unique Computer Systems\",\"description\":\"Technology Blog learn about technology updates and tech innovations in Sharjah, Dubai, Abu Dhabi, UAE and the world.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ucssolutions.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/#\/schema\/person\/7386c7cca4b130fa0e54206971ddcd5b\",\"name\":\"ucs_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ucssolutions.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4db329918bcfa8f657c30c839798cc77?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4db329918bcfa8f657c30c839798cc77?s=96&d=mm&r=g\",\"caption\":\"ucs_admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How responsive email design has changed the game - Unique Computer Systems","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ucssolutions.com\/blog\/how-responsive-email-design-has-changed-the-game\/","og_locale":"en_US","og_type":"article","og_title":"How responsive email design has changed the game - Unique Computer Systems","og_description":"There will be 2 billion smartphones worldwide by 20161 &ndash; 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