Machine Learning is rapidly becoming the go to “next step” in technology advancement for businesses
Using the vast amount of data being created and collected by a company is key to generating business insights and learning more about how your customers and employees are engaging with your business strategies and helping you gain greater value from your manufacturing, distribution and marketing activities.
Unique Computer Systems (UCS) has successfully being helping its customers use its tools and solutions to extract, analyze, and generate business insights and KPIs using data from both digital and physical data.
UCS looks at helping its customers see how to increase productivity, remove manual data analysis, and provide KPIs such as analyze the level of customers relationship, determine which customers and products should have priority to achieve sales and coverage goals, how customers are responding to sales team, which products and brands are performing well in which territories, and enable management to focus on creating value from core business functionality. Insights from these analytics enables the customer to increase the customer and employee satisfaction indicators.
Over the past few years, most organizations have experienced a steep rise in the volume of documents they have to deal with. According to Gartner, by the end of 2024, 75% of enterprises will shift from piloting to fully deploying artificial intelligence (AI), driving a 5X increase in streaming data and analytics infrastructures.
But the immense amount of data generated and received by every business can be found in different formats like emails, PDFs, text and tabular data like Excel, as well as printed and handwritten documents. What adds to the problem of impossible data or document count is that some records are structured while others are unstructured and/or handwritten.
With the rise of AI, forward thinking businesses are using Machine Learning (ML) to help them extract key information, insights, and relationships from their data.
Following industries are already taking advantage of machine learning to enhance or add new business processes:
Manufacturing companies are using machine learning
- to track defects and provide quality assurance for their production processes
- Monitor their equipment and improve predictive maintenance
- Demand forecasting
Financial companies are using machine learning for
- Fraud detection
- Risk analysis
Recently, UCS developed a sales insights solution for one of the UAE’s leading food and beverage manufacturing and distribution enterprises and delivered a solution to help them extract, analyze, and generate business insights and KPIs using sales transactions and customer visit data from thousands of monthly customer visits by its sales representatives.
The aim with this solution was to make it possible to discover patterns in supply chain data through advanced algorithms that help in assessing and evaluating historical sales and distribution data to recommend sales approaches to be followed, while continuing to monitor and assess results of the recommendations to help in improving ongoing sales activities.
To learn more about SalesWorx Insights and to see how we can help you analyze your sales data, help in enhancing the performance of your sales team to achieve their targets and grow your company’s revenues, join us for one of our upcoming webinars or request for a personalized demo.