Customer engagement is the most important factor in the success of any business. To stay competitive, marketers must find new ways to connect with customers on a personal level. SMS marketing offers brands an opportunity to do that. With an SMS campaign, you can engage with your customer base in real-time and drive actionable results […]
The article provides an overview of the benefits of delivery optimization for businesses that do last mile deliveries. Delivery Optimization is essential to any company with a last mile distribution process, especially when that process includes in-person deliveries or drivers on fixed routes. The goal of Delivery Optimization is to reduce transit time, optimize routing […]
Machine Learning is rapidly becoming the go to “next step” in technology advancement for businesses Using the vast amount of data being created and collected by a company is key to generating business insights and learning more about how your customers and employees are engaging with your business strategies and helping you gain greater value […]
We are extremely excited to finally announce the first major product update for SalesWorx. After speaking to our customers and listening to their feedback SalesWorx has had a massive UI and UX design update to not only provide better customer experience but to also create a more responsive, faster and intuitive experience for your field […]
Do you understand which of your promotions are working well and which ones are falling short of customers’ expectations? Are you able to drive the footfall and traffic to your stores and able to engage your customers with the offers that excite them? For retail-focused businesses, understanding their customer’s interests and needs has become more […]
You may have not realised it yet but you have been taking advantage of the benefits of machine learning for the past few years! A lot of us find would find it hard to go a full day without using an app or website that does not use machine learning for one of its activities! […]
Processing of standard business documents such as purchase orders, invoices, delivery notes and RMAs (Return Merchandise Authorization) is one of the most time-consuming and financially critical activities for companies. As a business grows, the volume of these documents also grows and makes the job of the finance and operations teams more difficult and increases the […]
Great customer service is one of the biggest assets a brand can have today. Messaging apps and channels are the easiest way to support this. Using WhatsApp for Business, organisations can extend their customer-centric conversations one a messaging app loved and trusted by customers across the world. It is not just WhatsApp that is disrupting […]
The evolution of mobile technology has literally made information available at our fingertips and has hence, eliminated the need for human assistance. With consumer expectations rising, a lot of banks are leveraging the power of AI and chatbots to reduce costs, improve efficiency and become tech-savvy. A recent study by Juniper revealed that chatbots in […]
Let’s talk about push notifications. They have always been a debated issue in the UX community. We can all agree we have a love/hate relation with them. We love when our phones buzz to let us know that our Zomato order is on its way but hate when we’re woken up in the middle of […]
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